About
Who's behind Trellis
Kenneth Rona
Founder, Trellis · Chief AI Officer, JWX
I've spent 20 years in digital advertising and ad tech, with most of that time focused on optimizing results for publishers and advertisers. I'm a co-founder of both Chalice Custom Algorithms and SWYM, and today I serve as Chief AI Officer at JWX.
I built Trellis for a simple reason: I didn't have time to listen to every podcast or sift through a dozen articles covering the same piece of news. And when I did, the coverage was usually factual but flat — it told me what happened, without high-quality analysis from someone who actually knows the industry. So I created Trellis to refactor the news: to improve it, and make what you read genuinely more insightful. One clear, plainly-written read, built for people who want to know what actually happened and what it means — with the primary source always named.
Accuracy matters most to me. Every summary points back to the source it's built on, so you can always check the receipts. If you want to see how the sausage is made, the methodology page lays out the whole process.
Have a tip, a disagreement, or want to talk shop? I read every email.